課程大綱

課程資訊
學年期 Semester	1142	課程代碼 Course Code	BA1900701
課程名稱 Course Title	國際企業概論 Introduction to International Business
學分數 Credits	3	選必修 Required/Elective	選修 /半學年
上課時間教室 Time/Location	T6(TR-413-1) T7(TR-413-1) T8(TR-413-1)
先修課程 Prerequisite(s)
授課教師 Lecturer	洪東敏 TUNG MIN HUNG
專業核心能力 Core Professional Competencies

以下課程內容資料由授課教師提供
課程相關網址 Course Website	http://
課程宗旨 Objective of The Course	This course examines the distinctive circumstances of management arising from the conduct of business in more than one country. It presents a broad survey of different facets of international business environment including national differences, regional trading blocs, and home and host country policies. Additionally, students learn the theoretical and practical aspects of multinational corporations operating in an international environment, problems and risks that may be encountered and various bases for profitable operations.
課程大綱 Outline of Lectures	1.比較與瞭解國際化, 國際企業與國際外在環境 2.比較與瞭解各種不同國家文化的差異對國際企業的影響 3.分析與比較不同國家文化變數對國際化與企業的影響 4.評估不同國家文化工作的可能遭遇的障礙 1.Introduction to globalization, international business and international environment 2.compare and contrast main approaches to the study of cultural differences and their impact on business and management; 3.undertake an analysis and comparison of cultural variables and their impact on aspects of business and management; 4.assess the requirements and barriers for coping effectively with new cultural and language environments.
教科書 Textbook
參考書目 References	International Business: Competing in the Global Marketplace, 12th Edition (許嘉文譯)
修課學生須知 Notice of course enrollment	As this course is based on class activities and discussions, attendance and participation are crucial. You may miss two classes without any penalty. After that, you will be penalized 2 points from your final attendance and participation scores for each additional absence. A student who misses more than five classes will automatically fail this course, and should consider withdrawing from the course.
評量方式 Grading	1. Attendance: 20% 2. Participation: 20% 3. Case discussion: 20% 4. Project presentation:20% 5. Project paper report: 20%
備註說明 Note