課程大綱

課程資訊
學年期 Semester	1142	課程代碼 Course Code	BA4207301
課程名稱 Course Title	科技創新創業 Technology Venturing
學分數 Credits	3	選必修 Required/Elective	必修 /半學年
上課時間教室 Time/Location	W2(MA-206) W3(MA-206) W4(MA-206)
先修課程 Prerequisite(s)
授課教師 Lecturer	張譯尹 Yi-Ying Chang
專業核心能力 Core Professional Competencies	創新與創業能力與相應之管理能力

以下課程內容資料由授課教師提供
課程相關網址 Course Website	http://
課程宗旨 Objective of The Course	The focus of this class is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture.
課程大綱 Outline of Lectures	以客戶為導向的產品設計與發展;行銷與銷售科技產品在全球市場上; 創業的募資過程; 創業管理實務; 不同的創業退出策略//An intense focus on product design and development, with customers and markets in mind; Potent insights into marketing and selling technology products to the global marketplace; Techniques for forecasting financials, raising funds, and establishing venture valuation; Best practices in venture leadership and managing growth; Overview of various exit strategies and how to prepare the venture for exit
教科書 Textbook
參考書目 References
修課學生須知 Notice of course enrollment
評量方式 Grading
備註說明 Note