課程大綱

課程資訊
學年期 Semester	1142	課程代碼 Course Code	BA5320701
課程名稱 Course Title	彩繪心理學與數位出版策略實作 Art Psychology and Digital Publishing Strategy
學分數 Credits	3	選必修 Required/Elective	選修 /半學年
上課時間教室 Time/Location	R8(MA-520) R9(MA-520) R10(MA-520)
先修課程 Prerequisite(s)
授課教師 Lecturer	王蕙芝 Wang, Hui Chih
專業核心能力 Core Professional Competencies	管理專業知識(Comprehensive management knowledge) 良好溝通表達之能力：口說溝通能力(Oral communication skills);書寫溝通能力(Written Communication Skills) 創新與創業能力(Innovation and Entrepreneurship)

以下課程內容資料由授課教師提供
課程相關網址 Course Website	http://
課程宗旨 Objective of The Course	本課程以聯合國SDGs目標「3.4促進心理健康」與「4.3高品質技職教育」為核心，結合藝術療癒與行銷實作的跨域特色，培養同學兼具專業力與創意力。課程以「彩繪紓壓與潛意識學習」為主題，透過6–8次由粉彩專業認證教師與專擅潛意識分析之博士共同帶領的主題創作，如「焦慮vs.信任」，引導學生透過粉彩畫表達內在情緒並進行自我探索。同時，課程強調「做中學」的行動學習精神，讓學生在繪畫與分享的過程中，掌握行銷策略的STP與4P應用，並實際操作主題企劃、美工設計與數位出版。期末將完成一本個人電子雜誌，透過版權軟體製作超連結進行網路出版，可作為未來申請實習、升學或求職時的作品集，展現藝術與專業結合的價值，並體現大學社會責任與自我成長。 Focusing on the UN SDGs 3.4 (mental health) and 4.3 (quality vocational education), this course blends artistic healing with hands-on marketing practice. Students engage in pastel-based workshops guided by certified instructors and a specialist in subconscious analysis, addressing themes like “Anxiety vs. Trust.” These sessions encourage emotional expression and self-reflection through art. The course adopts a “learning by doing” approach, enabling students to apply marketing frameworks such as STP and 4P to real projects, including concept planning, design execution, and digital publishing. The final project is a personalized e-magazine, produced with professional software and published online, serving as both a creative expression and a career-ready portfolio. By merging art, psychology, and marketing, the course cultivates professional competence, creative thinking, and self-growth while reinforcing the university’s mission of social responsibility.
課程大綱 Outline of Lectures	本課程從三個階段導入藝術體驗與實作之重點： 1.彩繪紓壓的創作體驗(6-8週)：包括粉彩畫與共畫等彩繪創作體驗； 2.作品與潛意識探索(3-4週)：以焦點團體的主題式討論、或小組分享的方式，進行個人心情抒發與創作成就感之交流。 3.電子雜誌編輯與出版(4-6週)：包括目標客群、產品設計、美工編輯、與文稿創作等主題實作。//This course is structured around three stages to integrate the key elements of experiential marketing and hands-on practice: 1.Art as Stress-Relief through Creative Expression (6–8 weeks): Including pastel drawing, collaborative painting, and related artistic experiences. 2.Artwork and Subconscious Exploration (3–4 weeks): Conducted through thematic focus group discussions or small-group sharing, encouraging personal emotional expression and reflection on creative achievements. 3.E-Magazine Editing and Publishing (4–6 weeks): Covering practical topics such as target audience analysis, product design, graphic editing, and content creation.
教科書 Textbook
參考書目 References
修課學生須知 Notice of course enrollment
評量方式 Grading
備註說明 Note