課程大綱

課程資訊
學年期 Semester	1142	課程代碼 Course Code	BA6806701
課程名稱 Course Title	國際企業 International Business
學分數 Credits	3	選必修 Required/Elective	選修 /半學年
上課時間教室 Time/Location	W5(MA-206) W6(MA-206) W7(MA-206)
先修課程 Prerequisite(s)
授課教師 Lecturer	洪東敏 TUNG MIN HUNG
專業核心能力 Core Professional Competencies

以下課程內容資料由授課教師提供
課程相關網址 Course Website	http://
課程宗旨 Objective of The Course	As this course reveals the distinctive circumstances of management arising from the conduct of business in more than one country, it is designed to explore the academic issues of International Business. It presents a broad context, surveys, and studies of different facets of international business including Globalization, Political, Economic, and Legal Systems, Economic Development, Culture, Corporate Strategy, Entry Strategy and Strategic Alliances, and Organization. Students will learn the theoretical and practical aspects of multinational corporations operating in an international environment, problems and risks that may be encountered and various bases for profitable operations.
課程大綱 Outline of Lectures	1 Introduction 2 Globalization 3 Political, Economic, and Legal Systems 4 Economic Development (1) 5 Economic Development (2) 6 Culture (1) 7 Culture (2) 8 Work in group 9 Proposal 10 Strategy (1) 11 Strategy (2) 12 Entry Strategy and Strategic Alliances (1) 13 Entry Strategy and Strategic Alliances (2) 14 Organization (1) 15 Organization (2) 16 Project
教科書 Textbook	International Business: Competing in the Global Marketplace, 13th Edition by Charles W. L. Hill, 2021 (Older editions are fine as well). Publisher: McGraw-Hill ISBN 10: 1260575861 ISBN 13: 9781260575866
參考書目 References	1. Levitt, T. (1983) The globalization of markets. Harvard Business Review, 61(May-June): 92–102. 2. Copeland, B. R. & Taylor, M. S. (2004) Trade, growth and the environment. Journal of Economic Literature, 42: 7–71. 3. Hirschman, A. O. (1994) The on-and-off connection between political and economic progress. American Economic Review, 84 (2): 343–348. 4. Romer, P. M. (1990) Endogenous technological change. Journal of Political Economy, 98(5): 71–102.
修課學生須知 Notice of course enrollment	This course will be instructed in English. Students must be able read, write, and speak the content in English. Since this course is designed to help students develop skills and knowledge necessary to succeed in a global and diverse business environment, students who successfully complete this course will demonstrate: 1.An understanding of the diversity & impact of economic, legal, political, & social structures. 2.An ability to construct & deliver clear, concise, and convincing communication.
評量方式 Grading	Attendance: 20 points Participation: 20 points Project: 40 points (1) Proposal: 10 points (2) Presentation: 10 points (3) Paper: 20 points Group Presentation: 20 points
備註說明 Note