課程大綱

課程資訊
學年期 Semester	1142	課程代碼 Course Code	FL2016701
課程名稱 Course Title	會展英文 English MICE Industry
學分數 Credits	3	選必修 Required/Elective	選修 /半學年
上課時間教室 Time/Location	R2(華夏恆毅樓D403) R3(華夏恆毅樓D403) R4(華夏恆毅樓D403)
先修課程 Prerequisite(s)
授課教師 Lecturer	洪倩文 Chenwen Hong
專業核心能力 Core Professional Competencies

以下課程內容資料由授課教師提供
課程相關網址 Course Website	http://
課程宗旨 Objective of The Course	This course aims to make students familiar with the English MICE Industry, including Meetings, Incentives, Conferences and Exhibitions. This course also helps students organize meetings, conferences and product exhibitions. 本課程旨在讓學生熟悉「會展英語」，包括一般開會、獎勵旅遊、大型國際會議以及參展。此課程也有助於學生學習如何籌辦相關活動。
課程大綱 Outline of Lectures	W1 Course Overview Meetings, Incentives, Conventions, Events (MICE) Industry Guide: Industry Overview W2 MICE Fundamentals: Types and Formats W3 MICE Fundamentals: Stakeholders and Structure W4 Event Planning Workflow (MICE Operations) W5 Global vs National MICE Industry * Job Interview W6 Core Professional Skills: Communication W7 Core Professional Skills: On-Site English W8 Midterm Exam: MICE Writing and Speaking Email Writing & Event Brief Mock Interview W9 Field Trip I W10 Guest Lecture: Fireside Chat with Gerald Johnson W11 Core Professional Skills: Proposal & Pitching * Social Concern, Pain Point W12 Core Professional Skills: Marketing & Promotion * A Sense of Humor W13 Job Markets of MICE in Taiwan (Roles & Companies) * Business Model * Resume W14 Field Trip II W15 Dec. 11 Final Exam: A Career Event W16 Dec. 18 Group Interviews and Reflections
教科書 Textbook	This course does not require physical textbooks. Students will complete the assigned readings and view the designated materials posted on Moodle, Google Classroom, or as specified by the instructor.
參考書目 References	Students are encouraged to consult the following volume to deepen their understanding of the MICE industry: Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. (2019). _Advertising & IMC: Principles & Practice_.
修課學生須知 Notice of course enrollment	1. English will be used as the medium of instruction throughout the course. 2. Students are encouraged to bring their own devices to class, as they will be required to upload in-class coursework online. 3. Active participation is strongly encouraged. Students will engage in classroom activities individually, in pairs, and in groups. 4. Students will complete self-reflection tasks and evaluate their peers’ oral performances as guided by the instructor and outlined in the syllabus.
評量方式 Grading	1. Class Participation： 20 % 2. Assignments and Tasks：20 % 3. Midterm Role-Play：20 % 4. Final Organizing Pitch: 25 % 5. Self-reflections, Peer Reviews, and Group Interview 15 %
備註說明 Note	The course policy and schedule are subject to change at the instructor's discretion to better support students’ learning outcomes and needs.