課程大綱

課程資訊
學年期 Semester	1142	課程代碼 Course Code	MBG219301
課程名稱 Course Title	地方創生管理實務 Practical Management in Local Revitalization
學分數 Credits	2	選必修 Required/Elective	必修 /半學年
上課時間教室 Time/Location	TA(IB-306) TB(IB-306)
先修課程 Prerequisite(s)
授課教師 Lecturer	多位教師 Multiple Teachers
專業核心能力 Core Professional Competencies	公民責任能力(Citizenship) 解決問題能力(Problem Solving)

以下課程內容資料由授課教師提供
課程相關網址 Course Website	http://
課程宗旨 Objective of The Course	本課程旨在培養學生理解臺灣地方創生的核心精神，並學習如何運用企業管理、永續思維與跨域協作模式，活化地方資源、重塑在地產業、促進社區永續發展。課程結合臺科大USR場域，從地方觀察、產業鏈理解、議題診斷，到永續農業實作與地方行銷，帶領學生掌握地方創生從理論到實務的完整架構。透過深入的田野參與與農業相關的實作與產品企劃，學生將培養跨域整合能力與永續視野，發展社會創新所需的能力，為未來投入地方議題與永續發展奠定堅實基礎。This course aims to cultivate students’ understanding of the core principles of regional revitalization in Taiwan and to equip them with the ability to apply business management, sustainability thinking, and cross-sector collaboration to activate local resources, revitalize regional industries, and promote sustainable community development. Integrating the field context of NTUST’s USR initiative, the course guides students through local observation, industry-chain analysis, issue diagnosis, sustainable agricultural practices, and place-based marketing, enabling them to grasp the full framework of regional revitalization from theory to practice. Through in-depth field engagement, hands-on agricultural activities, and product-development projects, students will develop cross-disciplinary integration skills and a sustainability-oriented perspective, building the essential competencies for social innovation and laying a solid foundation for future work in local issues and sustainable development.
課程大綱 Outline of Lectures	‧地方創生事業特性：志業型事業與一般商業創業、非營利組織差異 ‧地方創生事業如何應用企業經營管理工具（１）：價值主張與市場化可能性評估 ‧地方創生事業如何應用企業經營管理工具（２）：小微事業如何進行市場驗證 ‧地方創生事業如何應用企業經營管理工具（３）：志業型事業的財務評估策略 ‧地方創生事業如何應用企業經營管理工具（４）：商業模式確認 ‧地方創生事業的道與述：超越貨幣與產品交換的社會經濟 ‧農村的哲學與實踐：友善耕作與慣行農法的差異 ‧水田農作實務與土地倫理：稻米種植週期與管理 ‧從農作到商品：設計產品的核心價值與故事 ‧農業實作一：永續農法體驗與作物觀察 ‧農業實作二：農產品加工或文化創意操作//‧Characteristics of Local Revitalization Enterprises: Differences between mission-driven ventures, conventional commercial entrepreneurship, and non-profit organizations ‧Applying Business Management Tools to Local Revitalization (I): Value proposition design and assessment of market feasibility ‧Applying Business Management Tools to Local Revitalization (II): Market validation strategies for micro and small enterprises ‧Applying Business Management Tools to Local Revitalization (III): Financial evaluation strategies for mission-driven ventures ‧Applying Business Management Tools to Local Revitalization (IV): Identifying and confirming viable business models ‧The Principles and Practices of Local Revitalization: Social economies that transcend monetary and product-based exchange ‧Philosophy and Practice of Rural Areas: Differences between eco-friendly farming and conventional agriculture ‧Paddy Field Farming Practices and Land Ethics: Rice cultivation cycles and field management ‧From Farming to Products: Designing product core values and crafting authentic narratives ‧Agricultural Practicum I: Experience in sustainable farming and crop observation ‧Agricult
教科書 Textbook
參考書目 References
修課學生須知 Notice of course enrollment
評量方式 Grading
備註說明 Note