課程大綱

課程資訊
學年期 Semester	1142	課程代碼 Course Code	TM6252701
課程名稱 Course Title	電子商務與競爭法專題研究 Studies in E-commerce and Competition Law
學分數 Credits	3	選必修 Required/Elective	選修 /半學年
上課時間教室 Time/Location	M2(TR-812) M3(TR-812) M4(TR-812)
先修課程 Prerequisite(s)
授課教師 Lecturer	劉華美 Hwa-Meei Liou
專業核心能力 Core Professional Competencies	提升學生在當前經商環境下的法律問題意識，建構企業管理人才科技與法律管理能力，並作為分析研究能力的基礎

以下課程內容資料由授課教師提供
課程相關網址 Course Website	http://
課程宗旨 Objective of The Course	本課程旨在使學生充分瞭解企業於電子商務環境下所採經營管理措施或商業模式，於競爭法適用時所涉相關議題；主要以個案為基礎，探討相關競爭議題內涵、所涉爭點、法規適用性或未來可能的執法趨勢，提升學生在當前經商環境下的競爭法意識。 The purpose of this course is to enhance students’ understanding of the related competition issues when undertakings’ management conducts or business models raise competition concerns. With the studies of domestic or foreign law enforcement cases, students can gain, inter alia, more knowledge in the contents of competition law, the main arguments in the alleged infringement, applicability of laws and the possible approach for future enforcement.
課程大綱 Outline of Lectures	本課程主要內容如下：一、競爭法（公平交易法）主要領域（獨占、結合、聯合）概述二、電子商務概述三、由歐美案例(US Google Search; EU Google Shopping)探討獨占力濫用問題四、由AT&T/Time Warner案探討數位時代的結合分析五、與演算法有關的線上價格聯合競爭法適用問題六、由英國Casio數位鋼琴案探討線上轉售價格維持(online resale price 　　maintenance)問題七、由歐盟Coty案探討網路經銷的非價格限制八、其他態樣的線上經銷非價格限制（地理阻隔、最惠待遇條款等）九、關鍵字廣告與不公平競爭問題//The main topics of this course are as follows: 1. Overview of competition law (Taiwan’s Fair Trade Act) and the major regulatory areas including monopoly, merger and concerted practices 2. General introduction to e-commerce 3. Abuse of dominant position and relevant case study (US Google Search; EU Google Shopping) 4. Merger analyses under digital environment and relevant case study (AT&T/Time Warner case) 5. Algorithm–related online price collusion and the application of competition law 6. Online resale price maintenance issue and relevant case study (UK Casio case) 7. Non-price restriction of online distribution and relevant case study (Coty case ruling by the European Court of Justice) 8. Other types of non-price restriction of e-commerce (e.g. geo-blocking, most favor clauses) 9. Keyword advertising and unfair competition
教科書 Textbook
參考書目 References
修課學生須知 Notice of course enrollment
評量方式 Grading
備註說明 Note