課程大綱

課程資訊
學年期 Semester	1142	課程代碼 Course Code	TM6301701
課程名稱 Course Title	國際企業與創新發展 International Business and Innovation Development
學分數 Credits	3	選必修 Required/Elective	選修 /半學年
上課時間教室 Time/Location	W5(TR-812) W6(TR-812) W7(TR-812)
先修課程 Prerequisite(s)
授課教師 Lecturer	何秀青 Mei H.C. Ho
專業核心能力 Core Professional Competencies

以下課程內容資料由授課教師提供
課程相關網址 Course Website	http://
課程宗旨 Objective of The Course	The course aims to help students understand general theories of International Business(IB), and apply MNEs (multinational enterprises) cases to explore different innovation strategies in the global economy. The course covers several main topics for students to strengthen the knowledge on IB. The first part covers the discussions of how macro factors (e.g. government, culture, political, or economic issue) and global trend are matter for international business. The second part focuses on MNEs strategic position in global market, including organizational design, entry mode strategies (FDI, license, joint venture, etc.). The third part includes subsidiary’s innovation and functional activities (e.g. marketing, HR, risk management). Students will learn MNEs’ strategy theories via in-class interactions & simulation cases. Working as a group, students have to take certain management perspectives to join the debate discussion. Each team member has to take one of the management role in the virtual company and participate in global market competition via simulations. To absorb knowledge from different views, the course invites lectures to share the latest development in practices with students.
課程大綱 Outline of Lectures	The following topics will be included in the the class: 1. The macro environment challenges for MNEs. 2. What are the cultural issues should be considered in IB? 3. The role of government and social factors in IB. 4. Ethic and sustainability issues in International business 5. MNEs strategy, organizational structure, and entry mode 6. International marketing management 7. International HRM 8. Service Innovation and applications 9. Regional Integration and International Trade 10. Other issues in cross-national management 11. Simulation in International Business development
教科書 Textbook	*Daniels, Radebaugh, Sullivan, International Business – Environments and Operations, Person.
參考書目 References	Parboteeah, K. P. & Cullen, J. B., Strategic International Management, 6th edition; South-Western Cengage Learnng; Discussion cases: e.g. DuPont Teflon; 3M in Taiwan, etc. van Agtmael, Antoine(2007), The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World, Free Press
修課學生須知 Notice of course enrollment	No
評量方式 Grading	課堂參與 (Class Participation) 30% 期中個別口試 (Mid-term personal exam) 25 % 期末報告/論文撰述 (Personal homework/ final term paper) 15 % 專題發表 (Group Presentation and Group work) 30%
備註說明 Note	No